Frankenstein and Blade Runner Essay

Frankenstein and blade runner essay Which text do you feel better represents the values of the composer? You must refer to both texts in detail Mary Shelley’s Frankenstein and Ridley Scott’s Blade Runner are two texts from different centuries, but they both share the same values, themes and issues including; the natural world, scientific advancement, morality of humans and responsibility. Both texts use a variety of techniques to represent their values, themes and issues. The techniques used in both texts are reflective of their context and are able to strongly represent the values of both Frankenstein and Blade Runner. Mary Shelley’s Frankenstein was written in 1818. This was a period where romanticism was developing, a time which focused on the sublimity of nature and on the individual. This theme is evident throughout the novel and is used to emphasise the emotions of the characters and to suggest the power of nature for both beauty and destruction. Shelley often uses the sublimity of nature as an invigorating device for victor, â€Å"when happy, inanimate nature had the power of bestowing on me the most delightful sensations. A serene sky and verdant fields filled me with ecstasy. The present season was indeed divine; the flowers of spring bloomed in the hedges, while those of summer were already in bud. † Vivid imagery is used here to illuminate the peacefulness and contemplation of the sublime nature that is constantly surrounding victor. Shelley has also illustrated this notion further by the use of alliteration, â€Å"serene sky†, to capture how perfect the world is at that time, which reinforces the peacefulness of nature and how victor feels when he is surrounded by the natural world. Ridley Scott’s Blade Runner is set in a corrupted 21st century world. Similarly to Frankenstein, the natural world is evident but in Blade Runner it is seen as the unnatural world. In the first panoramic shot, the audience sees a destroyed world, a dark industrial urban wasteland which is heavily polluted. Visual irony is created here as it is meant to be Los Angeles, which means â€Å"city of angels†, but we see that it looks more like hell. We see that nature has been destroyed. Animals are rare and are presumed extinct, although the unicorn is seen as a natural creature in a natural setting. The unicorn symbolises the ambiguity of hope, freedom and spirit. There is no sign of any trees or plants except for a miniature Bonsai tree symbolising mans inherent desire to control nature to conform to what humanity believes is a better version. We also see constant darkness and rain, which is known as film noir and are the only aspects the audience sees when in an outside scene. The panoramic shot and film noir speculate the natural is now off world, that there is nothing natural, which creates a post apocalyptic tone. Shelley’s world was moving forward into the direction of industrialisation, exploration and scientific research. This is conveyed through characters such as Victor, Walton and Clerval who are all searching, exploring and attempting to make a discovery. We see in the start of the book Victor has an interest for natural philosophy, â€Å"natural philosophy is the genius that has regulated my fate. † The use of personification suggests that natural philosophy is a person that Victor idolises and wants to know everything he possibly can about it causing his interest to turn into an obsession. i became dizzy with immensity of the prospect which it illustrated, as surprised, that among so many men of genius who had directed their enquiries towards the same science, that i alone should be reserved to discover so astonishing a secret. † This quote establishes that Victor is intelligent and is able to intellectually break barriers beyond those that have ever been broken an d discover the source of life. Hence, now being able to create his ‘monster’. Similarly in Scott’s film we see that 21st century L. A is all about scientific activity and advancements in technology. It is a world based on commerce, as we can see throughout the entire film through the blimp that promotes going off world and big wall signs i. e. the Asian lady taking pills. Technology is also used to detect what is and isn’t human i. e. the Voight Komph test. Disembodied voices are used on the street i. e. when crossing roads it says â€Å"walk† and â€Å"don’t walk†. All these aspects of technology are a way of controlling the population of L. A. Scientific activity is seen through Tyrell, a scientist, who is the creator of all replicant things i. e. humans and animals. â€Å"Commerce is our goal here and our motto is more human than human†, this quote was said by Tyrell and reflects on Tyrell’s attitude towards life. He takes the role of God, creating life trying to make the replicants smarter and stronger than real humans, feeling as though he is dominant over everyone else in the world. This is shown through upwards tilt of the camera on Tyrell’s building, making him appear larger and above everybody else. Victor Frankenstein does not truly contemplate of foresee the consequences of his scientific quest to create life, nor does he take the moral responsibility for his creation afterwards. Victor continually justifies why he refuses to take responsibility for his creation, which is solely because he doesn’t want to incriminate himself and be punished, although he stated â€Å" a new species would bless me as its create and source; many happy and excellent natures would owe their being to me. This shows Victor’s lack of morality and reveals his ego through the use of unreliable narrator. Scott’s film raises concerns of scientific advancements and its lack of morality and responsibility for those it affects. Blade Runner represents its values through ambiguity. Blade Runner leaves it up to the viewer’s own judgement of morality and responsibility within the film. An example of this is through the use of cinematography in the scene where Deckard ‘retiresà ¢â‚¬â„¢ Zhora. Passersby walk past without showing any concern or emotion to what has happened. The lack of morality and responsibility arouses deep emotions of anger and dislike. Scott is not as assertive in representing his values as Shelley is. Through the use of camera shots, cinematography and irony he easily represents his values but through the use of ambiguity he leaves things for interpretation from the viewers. Due to the ambiguity present in Blade Runner, some viewers may be unable to identify the values that are present, so therefore the values stated in Mary Shelley’s Frankenstein are better represented.

Human Resource Essay

Question 1: How would you forecast the manpower needs of Ya Kun? Ya Kun can forecast their manpower by using trend analysis, ratio analysis, scatter plot and computerized system. The personnel can use either one of these method of finding new recruitment. Based on trend analysis, Ya Kun find new recruit by using their past experienced which means that they can provide an initial estimate of future staffing needs, but employment levels rarely depend just on the passage of time. They looked their past performance of sales, productivity and so on to estimate their employee also because if their performance goes beyond their expectation like Ya kun that have many outlets throughout the world, they may required more employee either full time or part-time. Other forecasting method that Ya Kun can use to forecast their manpower is ratio analysis. In this method, Ya Kun forecast based on the historical ratio between some causal factor (like sales volume) and the number of employee required such salespeople. In this case, Ya Kun need more employee because they need more salespeople to run the business in each of their outlets. The sales volume for Ya Kun also one of the factor that Ya Kun need to recruit employee. Compared to trend analysis, ratio analysis assumes that productivity remains about the same. Personnel also can use scatter plot to forecast their manpower. In this method, the personnel may use two related variables to indicate the relation between the two such as sales volume and number of employee. If these two factors are related, then the points will tend to fall along straight line then the personnel can forecast the need of new recruitment. Computerized forecasting also is one way that personnel can use to forecast their need of manpower. With programs like these, employers can more accurately estimate how many employee that they need to projected productivity and sales. Many firms use computerized employee forecasting system for particularly for estimating short-term needs. In Ya Kun case, their personnel may need this program because they have many outlets that need more part-time worker to replace fulltime worker if needed. Question 2: What are the advantages and disadvantages of Ya Kun’s hiring part-time workers? Part-time workers are those who whether by personal choice or due to employment conditions beyond their control work fewer hours than the regular, full-time staff of a business over the course of a year. There is no specific number of hours that makes someone full or part-time, but a full-time worker will usually work 35 hours or more a week. The advantages of Ya Kun’s hiring part-time workers are part-time workers are less expensive than full-time workers. This is because some of them are paid less than half of what full-time workers, who do the same work, are paid. In other hand, part-time workers will not get benefits same like full-time workers such as insurance or sick pay. So Ya Kun’s can save significant amount of money by hiring part-time workers. Most of the part-timers are student, since it allows them to balance their academic needs with their school needs and they are often willing to learn new tasks and responsibilities when doing their work. Therefore, they will do their job better than full-time workers and this will increase labour productivity of Ya Kun’s. Furthermore, Ya Kun’s only hiring part-time workers when the full-time workers go on vacation or become ill. Students are particularly useful in meeting these periods of high demand in order to ensure that the needs of Ya Kun ’s customers are met and will increase in Ya Kun’s output as well. The disadvantages of Ya Kun’s hiring part-time workers are Ya Kun’s need extra time to train part-time workers to get knowledge about their work and they also need to be guide by someone before they can do their work by their own. Besides that, it will increase training cost of Ya Kun’s. Part-time workers have to go for training before they can start their work in order to avoid from low skilled workers. This also will affect productivity of Ya Kun’s. Moreover, part-time workers have higher absenteeism rates. This is because most of the part-time workers are student and they only doing part-time work to get extra money or just for fun. Besides that, they do not think about their commitment so they keep absent to work. Question 3: A good attitude and commitment are two important attributes that Ya Kun looks for in its job applicant. Is a job interview an effective method to assess these two attributes? What else can Ya Kun do to get reliable information on these two attributes? It is good to have job interview, but conducting a case test and attitude test would help to assess the attribute. Recruiting via the internet: The recruiter should be given complete description about the job and who will be qualified to apply for the job. A simple test could be done to screen the applicants online. Afterwards, a job interview will be needed. Advertising: The employer should advertise their ads where they’ll reach your prospective employees. The recruiter should be given complete description about the job and who will be qualified to apply for the job. Afterwards, a job interview will be needed. Private employment agency: The recruiter should be given complete description about the job and who will be qualified to apply for the job. Afterwards, a job interview will be needed. Walk-ins: This involves direct interview, which is the effective way to measure good attitude and commitment rather than just simply looking at the resume. Question 4: What suggestion would you make to Ya Kun to improve its recruiting processes? From the case Ya Kun Kaya Toasts, we can see that Ya Kun used the recruitment and selection process through advertised in Chinese and English newspapers as well as trough recruitment notice at their outlets. There are few steps to applicants should be undergo before they can be select and recruit by Ya Kun Kaya Toasts. It start from the interview by two manager, screened primarily for their level of commitment and willingness to work shifts, screened for other desirable qualities, until when they successful then they need to go through 2 week training and remain on probation for 3 months. However, Ya Kun still thinking the way how to improve its recruiting process. The reasons why is because the main challenge Ya Kun face in its recruitment efforts is finding employees with the right attitude, because the technical skill required are relatively easy to learn. Other than that, there are some applicants were unwilling to work shifts, making it difficult for Ya Kun to hire them because shift work is inevitable in the food and beverage retail industry. Look at the case, challenge economic times are prompting employers especially Ya Kun manager to rethink how they go about recruiting process. So, there are several suggestions would we make thinks to Ya Kun can do to improve its recruiting processes. Firstly, from job opening for the outlet staff the point in your advertisement should reach your target prospective employees. Use the guide AIDA (attention, interest, desire, and action) to construct advertisements. You must attract attention to the advertisement. From that case, Ya Kun should state in the ad that all the responsibilities and qualifications required for work at Ya Kun. For example, under the responsibilities and qualifications required the applicants should be education because we know that the person who educated has the right attitude toward the job. Moreover, don’t forget to include the required for â€Å"work shifts interested only† in the advertisement. So that, during the interview period manager not wastes their time recruit the applicants. Secondly, recruitment materials have a more positive impact if they contain more specific information. That means, at the application form the manager should provide applicants with information on aspects of the job that are important to them, such as salary, location, and diversity. For example, pay the salary base on their schedule of shift work. As we look at the case, some applicants were unwilling to work shifts because they not satisfy about the salary especially when they work at second shift period from 3 P.M to 11 P.M. The reason because at that time, number of customer may be increase because that time are pass the work time and they may like to hang up at Ya Kun coffee shop with their friend and family. Moreover, the manager of Ya Kun also can do the job rotation which is the periodic shifting of a worker from one task to another. That means, results depend on how job satisfaction is measured. Thirdly, using application forms to predict job performance. In this stage, manager should already get all the application forms from the applicants who apply for that job after the certain period of job opening for the outlet staff or recruitment notice at their outlets. It is possible for the Ya Kun manager to use application form information to predict which candidates will be successful and which won’t, in much the same way that one might use test for screening. The basic process involves conducting statistical studies to analyze the relationship between biodata responses on the application form and measure of success on the job. It is important to choose the biodata items in order to look at their life style as well as other criteria such as their background, education, and others. So, we can evaluate the candidates during the interview session whether they pass or not. Conclusion It is important to understand the nature of the business that we are in before doing the recruitment and selection process. Different nature will result different way or step to look at the employees which is really suitable to apply as well as to be accept to work at that company or industry. From the case it start with personnel planning and forecasting where it is the process of deciding what position the Ya Kun industry will have to fill, and how to fill them. Filling open position with their internal sources of candidate make Ya Kun has several advantages. For example, Ya Kun has a family –style environment and established â€Å"promotion-from-within† policy and many more. Then as result, not only the organization build the good structure and enhance performance, but the emphasis on good attitude and character in the selection of outlet staff has help Ya Kun build a pool of hardworking and committed workers. Ultimately, the main goal that the Ya Kun will achieve is make it big through the improvement its recruiting process in the future. That all the improvement for Ya Kun has to face in order to take the challenge by increasing the commitment of all staff toward the company.

Ethics of Bribery and Kickbacks Essay

Ethics of Bribery and Kickbacks Introduction            Following a careful observation, the gulf state should be deprived of the right to host the FIFA 2022 world cup following controversial payments of a huge sum of money to a former official along with his family. This raises ethical concerns since it breaks virtues of ethics as discussed in this paper. There should be an investigation to probe the payment of an unaccounted sum of two million dollars by the Qatari firm to justify the payments and if possible exonerate the firm from the corruption allegations. It would be in appropriate to allow such a controversial state to host a worldwide event such as the world cup with participants from all over the world, thus calls have been made from around the globe to the world’s football governing body to re re-run the bid to host this event. According to Sugden et.al, (1998) corruption breaches the ethics of virtues since it harms many people.            It has been formally announced that Qatar will be hosting the hilarious FIFA world cup in 2022. This is after a secret ballot vote by the FIFA Executive committee that was held in Zurich December 2010. A maximum of five candidates had presented their bids in anticipation of hosting the world’s spectacular sporting event. Again, according to utilitarian principle of ethics this is not right; it yields fewer benefits to a large number of people. Although Qatar views this as a great achievement, the FIFA officials who gave Qatar the privileged to host the 2022 world cup are to be compelled to justify this decision beyond reasonable doubt to the FIFA investigator following some disclosures from the telegraph. Michael Garcia who happens to be the chief investigator of the ethics committee has travelled to Zurich to hold numerous interviews following consistent pressures on FIFA to re run the bid once more (Scharfenort, 2012).            These meetings have been precipitated by some telegraph inquiry that disclosed how FIFA’s previous vice president along with his family were paid 2 million dollars from a firm that was linked to Qatar’s victorious bid. Although the particulars of who the executive committee chooses to support are usually high profile and secretly kept, the board members however are expected to be accountable for any breach of the bidding rules inclusive of the complicity between bids (Amara, 2007).            A spokesperson from the Qatar’s world cup organizing committee said that the bid committee strictly followed all the FIFA binding rules and regulations in full compliance with their standard ethical codes. He further claims that the highest committee for delivery and all the individuals concerned with 2022 bid committee are not aware of any allegations regarding dealings of any nature between private individuals. This is obviously a sophisticated cover up of the corruption allegations since the committee seems to have overlooked some serious allegations following telegraph disclosures which incriminated Qatar’s vice president, thus it is irrational to give a bid to host a world event to country with corrupt leaders and officials (Grix, 2012).            The chairperson of the parliamentary culture, sport and media committee argues that the controversial payments made to the Qatar’s former vice president along with his family is an adequate proof that the credibility of the whole process of selecting Qatar as the country to host the 2022 FIFA world cup is compromised, hence such process is subject to probing.            The ethics involved in bribery and kickbacks with regard to the National society of professional Engineers (NSPE) includes; †¢Striving to serve the public interest †¢Avoiding all conduct and practices that deceives the members of public †¢Avoiding any attempt to obtain employment, advancement or any professional engagement by improper or questionable methods. †¢Acceptance of personal responsibility for all professional activities. †¢Giving credit for any professional work to whom credit is due and not to whom credit is not worth. †¢Avoiding influence in professional duties by conflicting interest. References Amara, M. (2007). When the Arab world was mobilised around the FIFA 2006 World Cup. Journal of North African Studies, 12(4), 417-438. Grix, J. (2012). ‘Image’leveraging and sports mega-events: Germany and the 2006 FIFA World Cup. Journal of Sport & Tourism, 17(4), 289-312. Scharfenort, N. (2012). Urban Development and Social Change in Qatar: The Qatar National Vision 2030 and the 2022 FIFA World Cup. Journal of Arabian Studies, 2(2), 209-230. Sugden, J Tomlinson, A., & Darby, P. (1998). FIFA Versus UEFA in the Struggle for the Control of World Football (pp. 11-31). A. Brown (Ed.). London: Routledge. Source document

Managing in the Global Environment

Globalization is a complex concept that has elicited much controversy. The available literatures on the globalization have little harmony in regard to what it is and whether it is a new or an old idea. Narrowly, globalization implies a process of aggravation of political, economic, and cultural interdependence amid the different actors within the global system. Globalization is more systematic in the economic field where it signifies a process of intensification of national economies with the purpose of developing the capacity of the global economy to work as a unit. This integration comes with certain socioeconomic conditions as well as policy mechanisms. Therefore, understanding globalization necessitates the description of the underlying context that makes it viable, as well as the institutional set up and policy frameworks that promote it. Globalization and its changes Over the last two decades, some significant changes in the global system have precipitated globalization. One is the changes in power distribution on a global level where the United States emerged as the sole superpower. This development has per se eliminated the competition among nations for global leadership and dominance; it would be difficult to have a common economic space while there are competing superpowers. However, in this regard, globalization is perceived as a United States dominated set up. In addition, it implies that if another superpower emerged, then the process would be reversed. (Scholte, 2003) Another factor which precipitated globalization is the bouncing back of the global predomination of capitalism as well as the free market economic system. Conflicting economic frameworks and visions would not be compatible with the processes of making a common economic space. Thus the lack of competition between various economic visions has created a favorable environment for globalization. Globalization and policies Several policy instruments have been created to act as mechanisms of globalization; this is after the establishment of the acknowledged underlying conditions. There has also been creation of fresh multilateral institutions with the restructuring of the older ones so as to manage and promote the mechanisms of globalization; a few key examples include the International Monetary Fund (IMF), The World Trade Organization (WTO), and the World Bank. The policy mechanisms developed in harmony with neoliberal ideology also aim to foster globalization; disengagement of state in economic activity especially in regard to regulation and institutional changes like trade barriers restriction, privatization, and capital mobility liberalization are some examples of these mechanisms. In developing world, the World Bank and IMF through their sponsored programs has been the vehicle behind the adoption of these mechanisms. There are two major reasons, in regard to globalization, that explain the harmonization of economic policy with neoliberal ideologies. First is that it would be close to impossible to think of convergence of national economies into a common space controlled by hegemonic power where countries are not prevented from exercising their powers such that they single handily design economic policies in line with their specific circumstances. (Gill, 2002) Second, the identified underlying shift stands for a change in power balance amid the social classes in support of capital at the world level. This change coupled with the United States hegemony has resulted into a condition suitable for the integration of capital's goal of the world economic system. The goal involve trade and capital flow liberalization as well as labor markets deregulation keeping in harmony with the interest of capital. Consequently, capital flow liberalization across borders coupled with technological development has reinforced the increased capital’s power by allowing it the power of mobility. In contrast, the capacity to organize and maintain pooled bargaining by labor has been shaken by deregulation of the capital mobility, labor market, and technological changes. In consideration of the acknowledged underlying shift and globalizing mechanism, a more comprehensive definition of globalization could be; a process of aggravation of interconnectedness amid national economies where it aims to create a single economic space and largely aligning with the capital’s interest, led by a hegemonic power and supported by different policy instruments and institutional frameworks. Globalization; New or Old Phenomenon There is widespread discussion as to whether globalization is a new or old phenomenon. Some analysts consider the concept to be new as well as revolutionary. Others including Kenneth Waltz argue that, in comparison to the era prior to the first world war, the current global set up has underachieved in terms of the level of intensification. Furthermore, the earlier governments especially before the First World War had less intervention than the government of toady. The aforementioned points are valid but they also do not denounce that capitalism brought a vigorous stride in global integration that was affected by the interwar of between 1918 and 1939 and the Cold War. The degree of consolidation of the worldwide production systems and disengagement of nations from economic activity may still be below the levels achieved in 1910. However the present rate globalization is high and the level of intensification may soon exceed the prior set records. (O'Rourke and Williamson, 2000) Notably, the welfare state set up that had been predominant since years of the interwar in the 21st century has declined. As a result, a new direction in global order that is designed in line with the reasoning tradition of Milton Friedman and Friedrich Hayek has arisen. According to Hayek, for example, the concerns of social imbalance are just indication of the outdated communalistic idea which should be scraped out and replaced by individual responsibility and freedom the issues of poverty and inequality not withstanding. Again, there is an increase in the outlook that national economies have integrated into a common space of worldwide economy; furthermore, only one form of organization is appropriate. The realization of a single global economy has still a long way to go. However, there is a powerful force propelling the world to that direction. Controversy also mars the factors that promote globalization. Obliviously, technological development has contributed to the intensification of interdependence. However, it is not substantial to claim that technology, by itself, would precipitate globalization. For instance, it is unclear whether capital mobility would be achieved due to technological advances alone; development in communication coupled with capital flows deregulation have improved capital mobility. (Bello, 2002) Conclusion Some sectors agree that globalization is modeled by the forces of the market system. In argument, to realize an economic system a political system must come in handy. Therefore, globalization is dictated by the assent of governments and in this regard, the United States predominant power as well as other developed nations. The strict followers of the market system argue that the reception of globalization by governments is inevitable such that they cannot prevent globalization in which case they would incur immense costs. Interest of powerful capital can punish national governments which implement monetary and fiscal policies that impact greatly on their visions. In these circumstances, developing countries have sided with capital due to amounting pressure from the advanced nations and the multilateral globalization agents. (Stiglitz, 2002) Reference Bello, W. (2002): Deglobalization: Ideas for a New World Economy, Zed Books, Gill, S. (2002): The Political Economy of Globalization: the Old and New, in E. Aksu and J. A. Held, D. and McGrew, A. (2002): Globalization/Anti-Globalization, Cambridge, Polity, 2002 O'Rourke, K. and Williamson, J. G. (2000): Globalization and History: The Evolution of the Nineteenth Century Atlantic Economy. Cambridge, Mass.: MIT Press. Scholte, J.A. (2003): Democratizing the Global Economy: The Role of Civil Society, Stiglitz, J. E. (2002

Why has it been difficult to obtain peace in Northern Ireland?

There is a large variety of social, political and religious reasons why it has been hard to obtain peace in Northern Ireland; there have also been many events that occurred in Northern Ireland that seriously hindered peace progress talks. These are four events that seriously effect peace in Northern Ireland right up to the current day, the Civil Rights Movement, Bloody Sunday, Hunger Strikes and Peace Movements. All these events will be described in my piece of work, I will identify why they happened and who was involved. I will also explain how a power sharing agreement took so long to be put into place because of the impact these events had on the prejudice between Catholic Nationalists and Protestant Unionists. The Civil Rights Movement was a series of Nationalist Catholic marches held between 1967 and 1972 in Northern Ireland, these marches were organised to protest against the discrimination Catholics faced at that time. This discrimination came in many forms for example Catholics found it harder to get houses and some families were on the waiting list for years while single Protestants were placed in homes before them. They also found it hard to get their children good education, or even get themselves a job because many employers would only take on Protestants. It even effected voting as not every Catholic was aloud to take part in the election campaign. So the Nationalist Catholics organised many marches demanding equal rights and to stop prejudice against them. Though these marches were organised with peaceful intent they often turned into mass riots and conflict between Catholic and Protestant civilians. Sometimes it was suspected terrorists had infiltrated peaceful marches and caused violence that often escalated into riots and these caused innocent people to get seriously injured. One of the most famous riots was the Battle of Bogside; this riot took place in Derry and lasted from 12-14 August 1969. The riot saw over five hundred women and children evacuated out of the area and caused over 1000 casualties. It was clear the Irish police and the Royal Ulster Constabulary (RUC) alone could not deal with mass violence on this scale so to try and stop the riots the British Government sent paratroopers in to try and obtain peace. The paratrooper's main objective was to try and destroy the IRA which was quickly reforming. But many Irish people saw the paratroopers as occupational forces and because of this they where largely hated by Catholics. This led to a lot of tension in and around the country and even led to a slight collapse in the Northern Irish government as they only half met the demands of the people involved with the Civil Rights Movement. This caused uproar as Nationalist Catholics still felt discriminated against so they continued to act out violently in public protests, this lead to one of the most tragic days in the history of Northern Ireland, Bloody Sunday. Bloody Sunday was the 30th of January 1972, it began as a march Londonderry organised by the Civil Rights Movement to protest against internment. Internment began in 1971, this was a law passed by the British Government allowing suspected terrorist in Northern Ireland to be arrested and imprisoned without charge. Catholic Nationalist was strongly against internment as most of the people arrested where Catholic, when there where almost equal amounts of terrorist on both sides. Some of the Catholics that were imprisoned became subject to torture like lack of sleep, this lead to national outrage. Pre-organised marches at this point by British Government 15,000 Catholics still congregated in the middle of the city on the 30th of January 1972 and began a protest march. But later that day violence began as Catholics began to throw rocks and other objects at British paratroopers who responded by opening fire on a crowd of unarmed civilians and killed thirteen of them, some of which were shot in the back. This did not help the peace process at all; the nation was again outraged, the little trust between Nationalist and paratroopers had now been totally destroyed and the deaths of those thirteen civilians were considered murders, the people that died were considered martyrs to the Nationalist cause. This strengthened the IRA's cause and they began to get funding and weaponry from other countries, such as the USA, they seemed to many to have proven their point that they needed to attack the Unionists and paratroopers and not just defend the Nationalist. It also affected power sharing talks between Nationalists and Unionists, Nationalist Catholics across the country saw the paratroopers as murders, and what added insult to injury was the fact that the paratroopers were not disciplined in any way for they had done, so hatred between Catholics and paratroopers and Catholics And Protestants (who by many were blamed for the deaths on Bloody Sunday) severely escalated. Catholics began to say there was no way they would ever share power with murderers, how could they ever trust the Government and Protestants to not make the same mistakes, how could they be sure there would not be a second event as catastrophic as Bloody Sunday, this meant any peace agreement between Nationalists and Unionists would be delayed. If one was put into place just after the Civil Rights Movement it would have lead to a national outrage as the hatred and violence between Nationalists and Protestants that many did not see peace as an option and many would refuse to stop the violence. The Civil Rights Movement and all its marches, including Bloody Sunday still have a big impact on peace today. Even though in 2007 a power sharing agreement was reached there is still a lot of prejudice and anger between the Nationalist and Unionist. Nationalists look back at events such as Bloody Sunday or the Battle of Bogside with hatred towards Unionists and Unionists will do likewise, it is very difficult for the people involved to forget the past and forgive their opponents. People still do not trust the British Government after the paratroopers murdered those thirteen men and this has made it difficult for the British Government to make any major decisions influencing Northern Ireland as they would widely be discredited and not accepted. Another factor that has made it difficult to obtain peace in Northern Ireland is the Hunger Strikes of 1980-1981. Members of the IRA that had been imprisoned were treated like everyday criminals, but they wanted to be recognised as prisoners of war. Prisoners of war were treated differently than normal prisoners, they got to wear there own clothes, aloud to organise their own activities in the prison, they would have freedom of association, they would serve less time for their crimes then a normal prisoner and they would not have to participate in prison work. The members of the IRA that were inside the prison believed they should be know as prisoners of war and get their privileges for a variety of reasons, for one they were jailed from a court without a jury, they felt the situation in Ireland was a war whether the Government would admit it or not and also members of the IRA that had been in the jail before them had these privileges but they were taken away as time progressed. But the British Government refused to grant them these privileges and did not allow them to be known as prisoners of war, this caused uproar with the IRA members that were imprisoned and other splinter groups. A while before the hunger strikes were put into place members of the IRA in the jail went on a thing known as the ‘Dirty Protest' this is were prisoners would cover the walls of there cell with their own excrement, though it caused extra work for the prison workers and made the jail generally filthy it did not have a large effect on the outside world. It did not bring much attention to the prisoner's situation and it was clear a larger demonstration would have to come to place to have a big enough impact to affect the outside world, the prisoners felt hunger strikes were the best way to achieve their goal. The leader of the very first hunger strikes was called Brendan Hughes, but he was not seen as a good leader at the time and made a vital mistake by calling the strike of when he thought the British Government would give in to their demands but they did not. So weeks after the first attempt at a hunger strike Bobby Sands took over as the leader and developed a plan were a new person would go on strike every week, this was so there would be roughly a death a week if the British Government did not give up to their demands, a death a week would have the ultimate shock factor on the public. Even when the hunger strikes began and Bobby Sands, who opted to be the first strikers, was about to die Margaret Thatcher refused to intervene, she did not want to admit to the situation in Northern Ireland as being a war and that meant not allowing the prisoners on strike to be know as prisoners of war, she also did consider there crimes any different as the crimes of the over prisoners, she famously declared ‘crime is crime is crime; it is not political. This sparked outrage across Northern Ireland as there was huge support for what Bobby Sands and the other hunger strikers were doing, such support that Bobby Sands was elected as an MP while he was starving in jail. When Booby Sands was announced dead May 5, 1981, he was aged 27 and was on strike 66 days, he was known as a martyr for the Nationalist cause and for the IRA. The national outcry that occurred after his death resulted in more people joining the IRA and a big increase in their activity. The British Government and Unionist were once again considered murderers by the majority of Nationalist people. Over 100,000 people attended Bobby Sands funeral, which was over one fifth the Catholics population in Northern Ireland at the time. The media coverage of Bobby Sands death sparked a wave of support and sympathy around the world for him, the other hunger strikers, and what the IRA were trying to achieve. There were huge protests on the street and violence around the country in support of what the strikers were doing. The Unionist and British response to the hunger strike was reactionary, they tried their best to stop the hunger strikes by trying to half meet the prisoners demands but they did not solve the root of the problem, the peoples pride and passion and their believe that they were correct. Eventually ten prisoners died as a result of the hunger strikes and the British Government proposed that prisoners from the IRA and other terrorist organisations were given many advantages that prisoners of war were given but they still had to participate in prison work and were not presented with the term prisoners of war. After the hunger strikes Margaret Thatcher boasted that that they had not cave in to the demands of the hunger strikers and it was a victory for the British Government. But the political effect of the hunger strikes was huge, the British government and what they stood for were resented hugely again by the Nationalist in Northern Ireland, people saw them as murders and lyres and with the events of Bloody Sunday still on peoples mind the British and Unionist were hated more then ever by Catholics. This effected peace in the long run as well power sharing was not accepted for so long because of events such as this and the passion behind them. Nationalist do not want to share power with the murders of one of there heroes Bobby Sands, and do not want to share power with people that they considered caused through there unfair democracy such violence and disorder in Northern Ireland for so many years, that caused so many lives to be lost. There have been many peace talks based around Northern Ireland over the years, most were to do with power sharing but many broke down because of events like the Civil Rights Movement and hunger strikes. The first major peace talk was the 1973-1974 power sharing executive; this was agreed between the major political parties and William Whitelaw the Northern Ireland secretary. The power sharing executive, known as the Sunningdale Agreement, suggested that a new power sharing assembly was elected to govern Northern Ireland and that a power sharing executive represented the main political parties and guaranteed to share power between the Republic and Northern Ireland. Although this agreement was well received by most parties, the DUP opposed the agreement and refused to join. A general strike was organised in May 1974 by the Unionist Ulster workers council brought Northern Ireland to a halt. This caused the power sharing executive to resign and as a result of this direct rule from Westminster returned, the Sunningdale Agreement had failed. The next attempted peace agreement was the 1985 Anglo-Irish Agreement; this was between Margaret Thatcher and the Irish Taoiseach Garret Fitzgerald. They agreed to an intergovernmental conference that would be held regularly, they would keep cross border co-operation on political legal and security matters, the British Government accepted the possibility of a united Ireland in the future, but only if the majority of Northern Ireland consented and the Republic of Ireland accepted the existence of partition and the principle of consent. Nationalist across Northern Ireland were divided in their reactions, the SDLP saw it as a big chance for progress but Sinn Fein saw it as enforced partition and did not approve. Unionist resented this agreement and would not coincided with what it was saying, big strikes and demonstrations followed the release of the Anglo-Irish Agreement and the violence of the people and paramilitaries was worse then ever, the agreement had little effect and therefore failed. One of the most major peace talks was the 1998 Good Friday Agreement; also know as the Belfast Agreement. It was signed in Belfast in April 1998 by the British and Irish governments and was approved by most Northern Ireland parties, the only major party to disapprove of the agreement was the DUP. It was though approved by most of the voters of Northern and the Republic of Ireland. The final Agreement was posted to every household in Northern Ireland and put to a vote in May it included plans for a Northern Ireland assembly with a power sharing executive and new cross border structures involving the Republic of Ireland. There were also controversial plans on paramilitary's giving up their weapons and the early release of paramilitary prisoners. A vote was also held in the Irish Republic, the result was staggering with 71% of people in Northern Ireland and 94% in the Republic voted that the agreement should be accepted. Throughout the first three years of the agreement, Unionists said the Government and major Nationalist parties were failing to live back up the rule for decommissioning of arms, as many paramilitaries such as the IRA were simply not handing over their guns. Moreover, Sinn Fein said the British Government did not demilitarise quickly enough, they stated they could not force anyone to give up arms and that the agreement only stated that the parties should use all their power to make paramilitary's give up their guns, they had discovered a bit of a loophole and arguments quickly started. Eventually after much debating a power sharing agreement has been signed recently in 2007 that the Republic and Northern Ireland are both happy to consent to, it took so long to come to a power sharing agreement that all parties are happy with because of all the complications along the way, a lot of these from the ‘battles' Unionists and Nationalist have fort with one another down the years, this caused a lot of hate and prejudice between Catholics and Protestants which lead to events such as Bloody Sunday and the hunger strikes that represented what the Irish people stood for at the time and there pure passion for what they believed in. All these events left such an aftermath that people would not consent to any peace agreements or power sharing until the situation had cooled down, we can only hope that the 2007 agreement brings peace to a troubled Northern Ireland and the civilians that live there. But will the peace last, and will all the political parties and paramilitaries be able to keep peace and settle down, we can only wait and see what the future holds for Northern Ireland.

My American Scholarly Experience Essay Example | Topics and Well Written Essays - 1750 words

My American Scholarly Experience - Essay Example I hope to gain more from the university and the American society in general. This essay provides a comprehensive narrative of my experience as a Chinese student in America, forming a potential foundation for others in my position to adjust and reap maximum benefits from the American society. Before coming to America, I always had a dream to study abroad in the hope of pursuing high quality education. In addition, I hoped to experience other people’s cultures, while getting a global point of view of issues surrounding the modern society. My parents and peers encouraged the move, terming it as a path towards self-discovery and exploration of my career options. Given all these factors, my move to America was filled with high expectations, hopes to make friends immediately, and enjoying all the things that the new culture had to offer. Even though I was slightly nervous during my flight from Beijing, my excitement was more than any concerns. For this reason, I did not take possibl e challenges into consideration and as a result, I was not fully prepared for the American life. On arrival from China, I was welcomed quickly but warmly at the airport. It is here that I began observing the differences between China and America. For example, while back at home people take their time to show you around or at least give you directions to wherever you want to go, majority of Americans do not have the patience for that. I also came to realize that many people in America are highly suspicious of strangers and therefore.

Profnessional paper (exdended nursing roles) Term

Profnessional (exdended nursing roles) - Term Paper Example The curative health care costs are currently increasing thus the need of preventive health care and health care insurance for the minority groups (Chernecky & Murphy-Ende, 2009). Approximately, health care costs account for about 14 percent of US Gross domestic product through federal and state spending on Medicare, TRICARE, Medicaid and other health care programs. The rise of new medial technologies like imaging tests and new diseases will require nurses to have advanced degrees in the future. The aging citizens consist of 15 % of total US population and the figure is projected to reach 21 percent in the next two decades. Another changing trend in healthcare is the increase in the use of Electronic Medical Records (EMR) that will require all nurses to learn how to use the systems and also offer telemedicine services since many patients carry out self-assessments daily (Chernecky & Murphy-Ende, 2009). The current trends in health care require a visionary role in order to match the fu ture health care needs. My visionary role will require me to empower the relationships with patients and take an innovative approach in delivering health services to the population. I have a deep sense that in the future patients will need enhanced confidentiality and privacy protection of their health care information due to emergency of new disease trends (Chernecky & Murphy-Ende, 2009). I aspire to work with physicians and hospital administrators in delivering the health care services to Hispanic women suffering from breast cancer. I will work with physicians and hospital administrators, clinical counselors, surgeons, dieticians, chemotherapists, oncologists, and radiologists in delivering the healthcare. Other professionals will include medical geneticist who will predict the chances of a patient suffering from breast cancer and breast surgeons who will remove cancer tumors (Chernecky & Murphy-Ende, 2009). My new role will enable me create awareness on the need of taking early t ests and preventing the chances of suffering from breast cancer in Hispanic women. Hispanic women are vulnerable to breast cancer due to lack of awareness and their lifestyles. I will coordinate the breast cancer awareness efforts and offer by advocating for the patients’ interests and ensuring that all patients receive holistic care while in the hospital. I will provide feedback and train colleagues in delivering the heath care. I will ensure all Hispanic women suffering from cancer in the hospital receive enough fluids, and take the vital signs and symptoms of the patients. I will display sound judgment and ethical considerations in ensuring all patients follow their medical schedules (Chernecky & Murphy-Ende, 2009). In order to effectively deliver healthcare services to the vulnerable population, I need advanced nursing education and work experience for the clinical preparation. I need a graduate degree in nursing in order to provide direct care to patients in a hospital e nvironment. Some of the issues I need to be aware of include CNS practicum, diagnostic reasoning, evidence-based practice, health care ethical policies, and patient stabilization and breast cancer assessments. I will complete the Master of Nursing degree program in clinical nursing specialty within four years and obtain the minimum working hours requirement before receiving the certification. I

The Early Development and History of Movies Essay

The Early Development and History of Movies - Essay Example It took America a year to catch up, and Edwin S. Porter produced a twenty minute film, The Great Train Robbery. In these two early films, one can see the start of two of movie's most popular genres, the sci-fi movie, and the western film.( ) D.W. Griffith was one of the leading filmmakers of his, and arguably in all of filmmaking. He first stumbled upon Hollywood in 1910, and filmed the first movie there, In Old California. In his career, he filmed over 450 short films, a massive amount for any filmmaker to reach. (Griffith 2006) By 1912 Hollywood became the center of American film and cinema. D.W. Griffith made many leaps and bounds in the now growing field. He used such techniques as multiple cameras and different angels, as well as his use of cross fading, fading in and out, and even flash backs. These are techniques still used today in the film industry, and that greatly add to film as a quality and living art form. () One of his films, The Birth of a Nation, was a three hour long silent film about the American Civil War. Although the film was a marvel technology wise, the portrayal of blacks in the movie help stimulate an already breeding negative image. The National Association for the Advancement of Colored People tried to have the filmed banned, and when those efforts failed, they attempted to have certain scenes they found especially revolting censored. D. W.

Respond to the following questions from the perspective of a Qing Essay

Respond to the following questions from the perspective of a Qing Beaurocrat, circa 1900 - Essay Example If this process is met with resistance from China, conflict often arises. The emperor has sought to avoid conflict, and accept the treaties of Europe, as a means for strengthening China. China must become a modern nation. In our nation, European powers such as England know their colonization paradigm when they conquer our population, and use it to their advantage by taking the high ground of cultural superiority, even while some of their methods of conquering are very inhumane and not fair and even-handed, even by their own standards of social meaning. Therefore, I support the emperor’s position that European nations are welcome in China, and the treaties will be held, but we will also not be conquered, or treated by the Europeans like slaves, just because of their military might. -How would you characterize China’s relationship with the European nations†¦? Over the last seventy years, our great nation has made concessions with European nations, and as a result, th ey have walked all over us. Initially, we sought to take advantage of trade and increased revenue that would benefit everyone. However, the European powers kept taking and taking, and giving nothing. Of course, this is somewhat of an exaggeration; they did give us the giant social problem of opium addiction. In general, the emperor has tried to avoid conflict and advocate peace with the European nations. ... However, I will say that since China has experienced European colonialism, the country faced basically the same internal economy, which does not match the modern world. This has led to interest China has developed in getting aid from the international community to help repair what years of political economic and social setbacks have done to the country’s public sector. In recent history, China has been affected by political turmoil, and internal strife to a great extent, which in many cases drives the foreign policy of the nation inwards rather than outwards. This is no fault of the emperor, who has often been deceived by traitorous advisors. The insecurity of the situation has also driven many people into poverty, both in metropolitan areas of the country and in more rural areas, where the people are quite angry. -Do the reforms in Japan have any relevance to the direction China should take? Of course, in the Qing court, we would never presume to follow Japan as any sort of e xample. The Japanese are barbarians, and in some ways, their barbarism exceeds that of the Europeans. However, when looking at the reforms of Japan, we also see that these reforms have been very extreme. It seems that Japan wants to convert itself into a more Western form of barbarity overnight, and this is both foolish and unrealistic. China needs to become more modern, but it will not be accomplished by changing its system overnight, and simply copying and adopting Western European ways. So, the reforms of Japan can guide China in their general spirit of modernization, but not in actual real-world application. -Why is the Boxer Rebellion happening? Should the Chinese government respond? Here in the Qing court, we are educated and civilized people. In the

International Investment Report Research Paper Example | Topics and Well Written Essays - 1250 words

International Investment Report - Research Paper Example China is the largest country among the four emerging economies of the world and other three countries include Brazil, Russia, and India. It is the fastest growing economy among all these four countries. Data for 2011shows growth rate of China has outpaced peers with sharp contrast in GDP, merchandise export and GDP average growth rate as shown in the image below: China is expected to maintain the growth momentum and outpacing its peers even G7 countries over years in future for many reasons with increase in middle class being among the leading ones. Rising middle class refers to increase in income bracket of large number of people. This trend has a constant positive growth projection to year 2050 as shown in the image below; hence, it can be predicted that there would be increasing opportunities of investment in China. To mention, the world’s largest coffee shop Starbuck has also planned to expand in the more 70 smaller cities of the country (Bloomberg, 2012). This report anal yzes China as an investment opportunity for a coffee house and for this purpose; the report will analyze the macroeconomic factors that could influence the business in the country. The report discusses about the economic, financial, political factors along with historical events that could impact the business and its geographic location that could influence the business in the country. At the end, the report analyzes the overall risks that businesses could face while starting a business in China. (Global Sherpa, 2011) (Global Sherpa, 2011) ECONOMIC STRUCTURE, INDICATORS AND RISK ... This slowdown has been controlled by the targeted stimulus. For instance, construction of 36 million social housing units, support for SMEs in Wenzhou, bonuses cut down in the automotive sector, and subsidies on purchase of household electrical appliances etc. All these factors have supported the economic situation despite having troubles with export (Coface, 2010). FINANCIAL STRUCTURE, INDICATORS AND RISK Financial factors other important influence the businesses. Risk rating for the country is as follows: (Coface, 2010) However, access to finance for SME is difficult as banks are reluctant due to string of defaults as the main risk. Also overall strict policies have been imposed on banks for credit giving to avoid misallocation of resources etc (Coface, 2010). The overall financial figures are positive as investment in the country has increased, poverty level has decreased etc. The coffee shop market is expected to grow by 55 percent and it would reach to 4.5 billion Yuan ($714 mil lion) in 2015 from 2.9 billion Yuan last year in 2011. To share this benefit, global coffee competitors such as Starbucks of US and Luigi Lavazza Spa, an Italian coffee company have entered and planned expansion in major and minor cities of China (Bloomberg, 2012). POLITICAL STRUCTURE AND RISK China has been mainly a socialist country. However, the country has accepted the capitalism mode of economy but socialism is still what it breathes. The political risk refers to intervention of country’s government in the business affairs of the foreign person or a company that is doing business in the country. China is usually accounted for this political risk and its government has already once considered the nationalization of industries in 1949 (China Risk Management, n.d.).

The Effects of Fiscal Policy on Private Business Investment Essay

The Effects of Fiscal Policy on Private Business Investment - Essay Example As a point of departure, private business investments are considered as fundamental channels in which fiscal policy influences the economic growth. For instance, the endogenous economic growth model explains the dynamism in the capital stock, which is believed to influence the long-term per capita growth rate. This can happen through two ways namely more quantitative investment and more-efficient investments. This follows that the aspect of fiscal policy can be said to influence investments by varying domestic demand, which influence the Growth Development Product (GDP) of a nation, thus influencing the economy growth of a country. Considering a model of a tight fiscal policy where expenditure is reduced and increased taxation like in the case of the US, immense negative expectations are eminent. This reduces the viable incentives fro investments. On equal measure, the fiscal policy, particularly the short terms, can directly affect investment through the cost of capital attributed t o the tax system (Razin, Assaf, and Jacob, 2006. This follows that, the long-term fiscal policy on well-designed tax system on liberalized and privatised programmes such as for the case of the US and UK, help private sector investments because of reduced direct government involvement. For the case of government interest increase, foreign capital is attracted from the foreign investors and this increases the demand for the country’s currency. This implies that the value of country’s currency is increased. It is imperative to note that the increase in the currency value makes the exports from the country in question more expensive. On equal measure, when the government funds discrepancy with issuance of government bonds, the interests’ rates increases across the market due to the government borrowing which creates a higher demand for the credit in the financial markets. It is imperative to note that, theoretically,

Factors Influencing Adult, Learning in Technology Based Firm Essay

Factors Influencing Adult, Learning in Technology Based Firm - Essay Example From this discussion it is clear that  the teachers or modern practitioners have concluded that there are two different types of teaching methodology, in the andragogic approach; which based on teaching drawn from the experience of the participants and the pedagogic approach. Here the teachings are based completely on the prerogative of the teacher. Studies have proven that in order for an adult to learn, he/she must have the necessary atmosphere. This is necessary because, with the increase in the age, the experiential learning tends to increase, so does the tendency to relate to past happenings of the same vein.  As the study highlights the program tended to put the ideas of adult learning into test and understand the impact and the effect of the same. The program had all the attributes, like modularity, easy approach and peripheral qualities. It was designed for the middle level Managers who had around five to seven years of experience and could base their learning on the expe riences.   At the end of the program, when the evaluation was asked, they gave flowing tributes about various instructors and their way of teaching, a critical evaluation is made to understand the various facets of the program and the cumulative impact on the behavior of the participants.  The structural base of the learning is modular and the learning is self directed, the onus of the learning process lies in the hand of the participants as they principally drive the class.... In the andragogic model, the participant’s views are taken into account (Gadamer et al., 2004). The structural base of the learning is modular and the learning is self directed, the onus of the learning process lies in the hand of the participants as they principally drive the class. There is a high amount of emphasis on setting up the adequate type of physical and psychological climate for the learning to happen. The auxiliary factors would include the proper learning environment, the emphasis on self directed learning. During the course of the program, the students were given the complete freedom to express their ideas and discuss them in the relevant groups (Garvin, 2000). There was a general transfer of the attitudes, values and ideas of the groups. Due to the modularization of the study, it became easier to complete the contents. The relevance on the level of ensuing entertainment is also extremely high, with a lot of the emphasis being laid on making the learning process more enjoyable in nature (Hayes et al., 1998) The students were given a lot of chances to explain their own experiences from the various facets of the personal and professional experience to augment the learning process. Therefore, looking at all the attributes, the methodology that was followed here was andragogic in nature. MODEL OF STUDY AND ITS SUBJECTIVE EVALUATION One of the models that have been used here for the purpose of studying the organizational learning is the pedagogical model. This particular model is basically an unidirectional model with the emphasis being on the delivery of the appropriate learning material and the instructors (teachers) (Tsang, 1997). This is mainly because of the fact that this model is unilaterally

Strategic Leadership and Future Leaders (DB) Essay

Strategic Leadership and Future Leaders (DB) - Essay Example I would also choose a leadership style which relates to my persona and comment on another which doesn't. (Yellid) The servant leader relationship was coined by Robert Greenfield, wherein the leader's role is reduced to that of a steward, with special regards to human, financial and statistical recourses of an organization. Although the concept is not new and Chanakya, a great thinker from India, has already mentioned its true worth in the 4th century BC, the fact still remains that it was indeed Robert Greenfield who reinforced it with an official stamp. The reason why I advocate the cause for a servant leader relationship is because the servant leader, during its manifestation phase, is blessed with the power of listening, empathy, awareness, conceptualization, healing, stewardship, persuasion and community building. The leader is also stated to be a humble servant of the organization and strives to help his/her employees in their future growth. Unlike a typical top down relationship, servant leadership is based on trust, empathy and ethical use of power. (Yellid) Over here, a leader has to create a positive relationship with the organization.

Modern Artists Joan Miro and Marcel Duchamp Essay

Modern Artists Joan Miro and Marcel Duchamp - Essay Example The essay "Modern Artists Joan Miro and Marcel Duchamp" explores Joan Miro and Marcel Duchamp and their works. Marcel’s artwork stands out as an artistic handy work with varied materials that make it real and fascinating to look at thereby inducing immense attention from viewers. This is because the artwork comprises of varied incorporated material not necessarily purchased by procured locally probably collecting worn out pieces of metals and other materials including threads. At a first glance, one cannot tell if the materials used entail ready available resources like copper collar, metal stand and a pulley. I also got fascinated by the work since it shows how thought major level of creativity. This is because for one to come up with a final product that encompasses fitting a painted papier- mache demisphere on velvet covered disk requires patience as well as outstanding creativity. Other intriguing encompasses the artiste’s blending of harmonious colors within the wh ole piece of work, which are black, white and brown. Hence, making the object appear integrated also with its settings and other parts such that it is not contrasting its varied parts together with shadow cast just close to it. This brings out the impact of visibility, which makes it exceptional compared to other pieces of work that may resemble it. Mainly, this is an artistic technique commonly associated with exceptional artists in their quest to create attention despite their works’ settings or placement in a museum as in Marcel’s artwork. ... Based on this piece of work (completed in 1936) depicting perching parrot, I guess the artist’s interest encompassed making his works resemble mostly nature and other wild creatures though in an illogical manner. This is evident in the way he is capable of incorporating wild features in his work and other things like a shoe as well as hat whose original settings as expected by mere audience does not resemble what he has made through this artwork. However, the artwork is extremely intriguing, which was the reason of choosing it. Similar to Marcel, the artists has also embraced use of harmonious though having lighter shading to align adequately with the artwork settings and somehow wildly nature. The latter is evident in the way the perched by the parrot seems all through having almost close colors thus no sharp contrasting. In addition, Miro’s work resembles that of his counterpart Marcel through assembly of varied aspects to create a unique and an identifiable object. I n comparison with Marcel’s artwork, Miro seemed to have gone further into utilizing refined aspects to come up with this artwork, which are shoe, art and others like different material for engraving the map, which is diverse from the brown one protruding from the base. The reason behind choosing this artwork was due to the artist’s fascinating way of incorporating nature with other aspects to make the viewer deem he or she is in the wild. This is via Joan merging varied materials to come up with appears like a tree hoisting a bird in order to bring out the hidden fascination in nature and the wild. Thesis: Marcel and Joan despite their respective artworks differing in the manner of materials incorporated in

Walmart, Inc Essay Example | Topics and Well Written Essays - 500 words

Walmart, Inc - Essay Example Once inside, customers are able to easily change the app to store mode from online mode, thus creating room for them to enjoy interactive in-store experiences such as scanning bar codes for pricing and going through Wal-Mart’s interactive in-store circular, which will enable them to keep a record of everything theyve bought thus tracking overall expenditure. This new change adopted by the organization gives customers the ability to switch from online to store mode, giving Wal-Mart app users an opportunity to compare prices with other eTail sites and customers will now be able to purchase out-of-stock items online (Paul, Lori, & Hayagreeva, 2010). Wal-Mart was formed by Sam Walton. It was Sam’s leadership which brought about the rapid growth of Wal-Mart’s success. This colossal achievement was achieved as a result of Sam’s vision that he nurtured to realization by incorporating leadership and management practices that were highly effective. Wal-Mart’s current commitment to valuing people in the entire facet of its leadership, management and culture was cultivated overtime (Wollam, 2009). 3. How would you improve the change leadership process at this organization? Provide your suggestions and recommendations for improvement and explain why they will promote positive change within the organization. Come up with a comprehensive mission statement for the organization’s mission statement with its activities aligned with the organizations vision. For example, Wal-Mart’s primary goal is to offer and deliver high quality goods for all marketing, advertising and research, and development activities should be focused on the quality of goods, modes and speed of delivery. Task forces which bring together the organization’s leadership to discuss strategy should be created. This task force will be working together to come up with short- and long-term road maps for the organization which

Fascism and the Great Depression Assignment Example | Topics and Well Written Essays - 500 words

Fascism and the Great Depression - Assignment Example Countries who had a long tradition and history of democracy and representative government were able to persist with freedom, while countries that did not have that history were quick to abandon the parliamentary process in favor of fascism. The totalitarian governments of Germany and Italy were made possible by the creation of a political void when the depression set in. There was no long history of cooperative politics to base a future of compromise and sacrifice on. Both Germany and Italy fit this mold. Germany became an extreme form of totalitarianism with the practice of genocide and a policy of ethnic cleansing. Italy was less authoritarian in that it did not have world domination as a policy goal. However, Italy did wish to dispose of capitalism and put the power into the hands of the working class. This called for extreme measures to push their socialist agenda. Mainstream and moderate political ideas were shut out and in the process, total control was given over to the fascist rulers. The Rise of Adolph Hitler Adolph Hitler was able to rise to unquestioned authority in Germany, which resulted in one of the most brutal dictatorships in the history of the world. He was able to rise to power as a part of the Nazi party machine. The Nazis had gained popularity after World War I and the resulting sanctions that were placed on Germany at that time. The Nazi party was based on an intense feeling of nationalism and patriotism. It emphasized that the German people stood alone against the rest of the world and the true Germanic race was superior. Hitler was able to exploit these feelings when he came to power at the beginning of the Great Depression. The time was right for a strong leader and Hitler capitalized on the economic misfortunes.

Challenge is Managing the People Who Manage Knowledge Essay

Challenge is Managing the People Who Manage Knowledge - Essay Example The management should present the knowledge worker with an opportunity to collect, verify, validate and apply knowledge learned from his experiences and from the corporate records, and be able to share it with other workers. Such knowledge, when effectively disseminated in the organization, adds value to the organization or can aid in problem solving. According to McFarlane, despite the knowledge and experience a knowledge worker has, he or she needs exposure to tasks that will encourage personal growth. The management should realize that this is a need to the knowledge worker and has to be satisfied. Tasks assigned to these workers should present an opportunity for them to apply their criticality, skills, and experience. The tasks must pose a challenge to them, so that they can grow. Giving knowledge workers easy tasks will be under utilizing them and they will look for more challenging opportunities elsewhere. According to Serrat, an organization should define task objectives clear ly. In addition, the management should ensure that each worker understands the performance standards. An organization seeking to manage the knowledge workers effectively should formulate critical mission vision statements. Mission vision statements of an organization determine the mission vision statement of an individual in an organization, as well as the values an individual will display. If the mission of an organization presents great responsibility, the knowledge worker will be pushed to give his or her best and share knowledge with other workers in an effort to achieve the set goals of the organization. Setting challenging goals will push the workers to be more creative and critical and this will bring new ideas into the organization. The vision of an organization gives the knowledge worker a clear picture of the direction in which the organization should be moving. When the knowledge worker has a sense of direction, he performs better. According to Serrat, knowledge workers n eed knowledge managers. This is critical for any organization, because it requires a change in the type of managers hired. Organizations should no longer look at the ability to exercise power in a manager, but rather an ability to lead a team. A manager should have skills that enable him handles issues in his or her team effectively. A knowledge manager should be able to appreciate the talent of the team, mentor, and efficiently give feedback to the team. Knowledge workers need good working relationships with their managers. It is critical for the organization to ensure that managers provide a good working environment to the workers. Organizations should therefore do away with the traditional boss who spends time in supervision and giving orders. A knowledge manager should focus on organizational learning to ensure exemplary performance of the organization. The knowledge workers deserve space and time for them to work on their own. Constant supervision limits creativity and creativi ty. This does not mean that the management should allow them to do things their own way, but poses a challenge for the smart manager to realize when to supervise, or when to give them their space. It is not easy for an organization to quantify the amount of work done by knowledge workers, as it is n form of knowledge

Application Of Geographic Information System in Defense Organisations Essay

Application Of Geographic Information System in Defense Organisations (Army, Navy & Airforce) - Essay Example The future soldiers and powerful army will not be able to survive in information technology environment without any availability of information army and GIS. The advancement in army makes sure that modern maps are also present. In fact, the term ‘modern map’ not only mean an up to date map but also includes transparency (that is, being able to be used simply, from the user’s point of view) along with perfect accuracy. The higher-than-average information content is available in order to support military the special military aspects. There is no doubt that any extra element related to information may be needed in order to execute task, planning and implementation. The old maps will face disadvantage due to chase traditional methods. The old traditional method has changed; it is not applicable to complement standard topographic maps along with special information. Thus, in this manner creating thematic maps that helps to gather useless information of the user’ s. on the other hand, the essential mapping background is currently ‘adjusted’ in order to provide special information. ... In order to implement the defense task for the national security, public administration and society it is important to have all the information regarding artificial objects on surface and geometric information of natural objects. Moreover, we have also demonstrates the semantics related to events associated with the domain of remote sensing and image processing. Likewise, the events were incorporated with estimation of vegetation shield by consuming two indexes i.e. using Normalized Difference Vegetation Index (NDVI) and Ratio Vegetation Index (RVI). Moreover, along with these indexes, supervised and unsupervised classification is also conducted that is related to different information classes illustrated on an image. Moreover, these events also include images and pictures that are captured via satellites that are powered with remote sensing technology. The advantage of remote sensing is that it can detect objects in real time along with providing coverage of an expanded area within a short period of time. However, remote sensing can be divided in to two types i.e. active remote sensing and passive remote sensing. The active remote sensing provides an opportunity to be utilized at any time throughout the day and regardless of any season. Moreover, active remote sensing also facilitates the inspection of wavelengths that are not effectively illustrated by the Sun. In addition, it also takes charge of the illumination on the targeted object. On the other hand, passive remote sensing requires the Sun, in order to brighten the objective or the target. Moreover, this type of remote sensing uses reflected waves to measure the distance. As (Smith 2010) states that remote sensing based on active methodology needs a significant amount of energy source

Transitional Leadership Essay Example for Free

Transitional Leadership Essay Organizational Culture is defined as â€Å"a common perception held by the organization’s members; a system of shared meaning† (Robbins, 2004). It is the name given to the idea that an organization holds a set of values, beliefs and practices that are common to all the members of that organization. It is the idea that an organization cannot exist on its own without a dominant culture practiced within the boundaries of the organization. Due to the growing workplace diversity, it has become impossible for every member of a different culture to practice their own beliefs and values. Thus, organizational culture provides the framework and the behavioral guidelines on how to behave within an organization. The characteristics of organizational culture are: Innovation and risk taking Attention to detail Outcome orientation People orientation Team orientation Aggressiveness Stability (Robbins, 2004) There can be different types of organizational cultures depending on the hierarchy, the business it is in and the scope of the organization, It is not necessary that two identical organizations will have the same organizational culture. It all depends on the workforce and the mission and vision of the organization that determines the organizational culture. My organization has a customer-responsive culture. This means that the culture in my organization has a set of practices that are customer-centric. The characteristics of such a culture are very much different from any other traditional customer-focused organization. Since culture is the summation of values, beliefs, attitudes and practices, The customer-responsive culture is one where there is employee empowerment, involvement and continuous learning. Information sharing is an integral part of daily communication and the customer is the center of attention in all considerations. Religious practices and occasions are part of the organizational culture and employees are kept autonomous and happy to the maximum possible extent so that this results in a well-served customer. I believe that my organization’s culture is well-suited for future development and success. This is because of the fact that businesses all around the globe have become highly customer focused. Organizations are beginning to learn that the customer is the most important person and no amount of wooing will ensure a prolonged loyalty from the customer. They are now designing products and services keeping in view the demands of the customer. There has been a shift from the sales paradigm to the customer needs paradigm where organizations are constantly worried about what the customer wants and strive to meet those requirements. Future success depends on the ability to understand and meet customers’ requirements. Since the organizational culture is customer-centric, I am sure there are no problems posed to the organization in meeting them. In fact, the customer-focused organizational culture will also mean that the employees in the organization will be highly motivated towards achieving the goals assigned targets since the organizational culture ensures autonomy, employee empowerment and flexibility. These traits ensure that the employees feel part of the organization and take more pride and enthusiasm in working towards achieving its goals. In conclusion, I would like to state that an organizational culture which is customer-centric is bound to be successful in the future due to the fact that the global industry is moving towards understanding the needs of the customer and delivering products and services fulfilling those needs. Bibliography Robbins, S. P. (2004). Organizational Behavior. New York: Pearsons.

Dead Stars Essay Example for Free

Dead Stars Essay 1. Is the title â€Å"Dead Stars† appropriate for the story? Justify. Yes, the title Dead Star is very appropriate for the story. In the story, dead stars symbolize a dream for something that is nonexistent. Alfredo loved Julia. She was his dream, his star. He thought there was love there. But like a dead star which is far away, and whose shine could actually be the leftover traveling light from it, he was a long way from getting the girl. And when the time came that they parted from each other, Alfredo kept on wishing to be with Julia but when finally they met again, he realized that the love he thought was possible was in fact, never was. The spark that he saw in his star was gone a long time ago even before he realized it. When he was with Julia after many years of separation, it was then that he learned that all along, he was dreaming for a love that was only an illusion, he was dreaming for a dead star. 2. What Filipino practices are evident in the story â€Å"How My Brother Leon Brought Home a Wife†? Perhaps one of the most evident Filipino practices shown in the story is the formal introduction of the wife-to-be to the parents of the man before the actual wedding. This is done as part of giving respect to the parents and also to get their blessings. This is a very important Filipino trait and it still done until now although there are instances that it is neglected. Another is the prevailing rule of the father in the family which is the common arrangement of the family system here in the Philippines. It was also shown in the story the tendency of the Filipinos to test the girl or boy so as tofind out his/her real personality and intentions. This was greatly depicted in the character of Leons father through Leons brother. 3. Does Filipino custom explains that love is absent when you dont see the person? Filipinos are best known for being loyal people especially when it comes to love. This is mainly because our culture dictates that loving should be in this way, with all honesty and loyalty and being stick-to-one no matter what the hindrances there may be. These hindrances may include the long  distance between two lovers but still the relationship grows stronger because of the distance and this is one proof that even when we Filipinos dont see our love ones, we still continue to love them deeply. In the case of Alfredo and Julia in the story Dead Stars, Alfredo had only thought that it was love that he had for Julia but in fact it was only a misconception and misinterpretation. So, the question could not be applied to them because at the first place, it wasnt love that Alfredo felt for Julia before they were separated. However, there are really instances when love fades away due to the long absence of our love ones. This is only a case to case basis and it does not generalized the Filipinos. To answer the question, I would say no for love is not grounded in physical presence only. Personally, I would say that love for another continues to live even when the person is not present as long as it is being acknowledged and appreciated, otherwise, it will fade away.

Pollution in the USA

Pollution in the USA One of the most eminent problems is pollution and other forms of environmental worsening. While this problem is everything but new, and in reality tends to weaken in the most urbanized countries, the innovation is its global growth, leading to such problems as the global warming. The USA is the worlds leading polluter. The USA has the largest cars and the largest roads to all other countries. This is an inconceivable occurrence to the rest of the world, where car accumulation and gasoline use are instantly equated with pollution and capriciousness. In Europe, knowledge is raised by most governments of the pollution and side effects of burning fuels and heavy taxes are obligatory on these in order to furnish public transportation, dead set against pollution solutions and substitute fuel methods such as LPG and electric power-driven cars. Can the USAs government really maintain to hold its version of dictatorship and free enterprise at the expenditure of every human on the planet? The American Government under President G. Bush was just about put in power solely by money from huge oil companies, but something needs to change. The world sees our restriction of pollutant emissions vital and required that we do this. The USA seems to think that it is not viable and expensive and isnt going to do it! We must reduce pollution, it doesnt matter how expensive it is. It has to be done. The world sees Americas unwillingness with repugnance and dismay. The USA has some environmental issues sorted, like domestic waste discarding. During the 1970s and 1980s the USA made itself obligatory in the campaigns to prohibit the discharge of ozone gases; thanks to its help the hole in the ozone layer is gradually closing, finally. The USA polices the worlds military nations, keeping check on their artillery and intentions. It does not do the same with matters of universal health or pollution. The USA is by far the worlds leading polluter and is also the country that is seen as slightest vigorous in combating world pollution. Failure to approve the Kyoto Protocol is a serious error and much of the world is left in astonish and dismay that the USA ignores these problems. Comprising over 70% of the Earths exterior, water is unquestionably the most valuable natural resource that exists on our planet. Without the seemingly very useful mix comprised of hydrogen and oxygen, life on Earth would be absent: it is vital for everything on our planet to nurture and flourish. Even though we as humans know this fact, we ignore it by polluting our rivers, lakes, and oceans. Then, we are slowly but surely harming our planet to the point where organisms are dying at an incredibly frightening rate. As well as to blameless organisms dying off, our drinking water has become significantly exaggerated as is our ability to use water for leisure purposes. In order to fight water pollution, we must be aware of the problems and become part of the solution. According to the American College Dictionary, pollution is defined as: to make foul or unclean; dirty. Water pollution occurs when a body of water is negatively affected due to the accumulation of large amounts of resources to the water. When it is out of condition for its intentional use, water is considered polluted. There are two types of water pollutants that exist; point source and nonpoint source. Point sources of pollution take place when harmful substances are emitted straight into a body of water. The Exxon Valdez oil spill best illustrates point source water pollution. A nonpoint source delivers pollutants in some way through environmental changes. An example of the type of water pollution is when fertilizer from a field is passed into a stream by rain, in the outward appearance of run-off which in turn affects aquatic life. The equipment exists for point sources of pollution to be monitored and synchronized, even though political factors may make matters worse matters. Non point sources are much more complex to control. Pollution that arises from nonpoint sources accounts for a greater part of the contaminants in steams and lakes. There are many causes of pollution, some including, but not limited to, sewage and fertilizers that contain nutrients such as nitrates and phosphates. In surplus levels, nutrients over encourage the growth of aquatic plants and algae. Extreme growth of these types of organisms as a result clogs our waterways, use up dissolved oxygen as they decay, and obstruct light to deeper waters. This in turn, proves very harmful aquatic organisms as it affects the respiration capability or fish and other invertebrates that dwell in water. Pollution is also caused when slit and other poised solids, such as soil, wash off plowed fields, construction and logging sites, urban areas, and eroded river banks when it rains. Pollution in the form of organic objects enters waterways in many unusual ways, such as sewage, as leaves and grass clippings, or as runoff from farm animals feedlots and pastures. Pathogens are another type of pollution that proves very harmful. They can cause many illnesses that vary from typhoid and dysentery to slight respiratory and skin diseases. These pollutants come in waterways through unprocessed sewage, storm drains, septic tanks, runoff from farms, and mainly boats that dump sewage. Despite the fact that they are microscopic, these pollutants have an incredible affect evidenced by their capability to cause sickness. Three preceding forms of water pollution exist in the forms of petroleum, radioactive substances, and heat. Petroleum frequently pollutes water bodies in the form of oil, ensuing from oil spills. These significant unintentional discharges of petroleum are a vital cause of pollution alongside shore lines. In addition to the supertankers, off-shore drilling operations add a large share of pollution. One educated guess is that one ton of oil is spilled for every million tons of oil transported. Its equal to about 0.0001 percent. Radioactive substances are formed in the type of waste from nuclear power plants, and from the industrial, medical, and scientific use of radioactive supplies. Precise forms of waste are uranium and thorium removal and decontamination. The final form of water pollution is heat. Heat is a pollutant because of the raise in temperatures, which cause death in many aquatic organisms. These decreases in temperatures are caused when a release of cooling water by factor ies and power plants take place. Oil pollution is an increasing problem, mainly devastating to coastal wildlife. Small quantities of oil extend hastily across long distances to form deadly oil slicks. The chief sources of water pollution can be classified as municipal, industrial, and agricultural. Municipal water pollution consists of waste water from homes and business establishments. For several years, the most important goal for treating municipal wastewater was simply to diminish its substance of suspended solids, oxygen-demanding materials, dissolved inorganic compounds, and harmful bacteria. In current years, nevertheless, more stress has been placed on humanizing means of discarding of the solid residues from the municipal management process. The important methods of treating municipal wastewater fall into three stages: primary treatment, as well as grit removal, screening, grinding, and sedimentation; secondary treatment, which entails corrosion of dissolved organic matter by resources of using biologically active sludge, which is then filtered off; and tertiary treatment, in which complex biological methods of nitrogen removal and chemical and physical methods such as granular filtration and activated carbon assimilation are working. The management and removal of solid residues can account for 25 to 50 percent of the funds and operational costs of a management plant. The distinctiveness of industrial waste waters can fluctuate significantly both within and among industries. The shock of industrial discharges depends not only on their combined characteristics, such as biochemical oxygen demand and the amount of suspended solids, but also on their substance of specific inorganic and organic substances. Three options are accessible in controlling industrial wastewater. Control can take place at the point of cohort in the plant; wastewater can be pretreated for expulsion to municipal treatment sources; or wastewater can be treated entirely at the plant and either reused or discharged str aight into receiving waters. Agriculture, as well as profitable livestock and poultry farming, is the starting place of many organic and inorganic pollutants in surface waters and groundwater. These contaminants take account of both residues from wearing away cropland and compounds of phosphorus and nitrogen that somewhat originate in animal wastes and viable fertilizers. Animal wastes are high in oxygen challenging material, nitrogen and phosphorus, and they over and over again harbor pathogenic organisms. Wastes from viable feeders are controlled and predisposed of on land; their main threat to natural waters, as a result, is from runoff and leakage. Control many entail settling basins for liquids, some degree of biological treatment in aerobic or anaerobic lagoons, and a range of other methods. Ninety-five percent of all fresh water on earth is ground water. Ground water is established in natural rock formations. These formations, called aquifers, are vital natural resources with many uses. Nationally, fifty-three percent of the inhabitants rely on ground water as a supply of drinking water. In rural areas this number is even more elevated. Eighty-one percent of the society water is reliant on ground water. Although the 1992 Section 305(b) State Water Quality Reports indicate that, overall, the Nations ground water quality is good to excellent; many local areas have experienced significant ground water contamination. Some examples are leaking underground storage tanks and municipal landfills. Without a doubt, the problems connected with water pollution have the capability to disturb life on our planet to an enormous extent. An independent governments purpose is to protect people, its populace, and the populace of the world. In industrial countries it is the Governments job to keep commercialism in order and protect people from disparity, domination and worldly practices of big business. Some people have been required to wonder if the American government can still be considered to be working for the welfare of the people anywhere in the world, or if it is without a doubt merely the worlds largest corporation.

Soap industry in India

Soap industry in India The product that I have been given by the faculty is beauty soap. I have named it as Shine. Executive Summary The soap industry in India is at the high growth rate and many new entrants are planning to launch their product in this category. The overall soap industry is worth at 60000 crores. Shine is a multinational company. It is a new entrant in the market and targets at unisex genders. I segmented Shines market according to geographical locations. It further differentiates these segments into Socio Economic Cluster (SEC) which takes into account the criteria of education and profession which ultimately measures the financial ability of consumers. The cluster is divided into five parts starting from A to E. Shine targets the urban and sub urban upper middle class and middle class segment of the population, who falls under A to C of SEC. Tactical marketing tools, 4P‘s, are extensively used by the company to market Shine. Though Shine is produced in India, Unilever India maintains the same standard all around the globe. The product is available in six different fragrances under three different sizes. Since the demand for beauty soap market is to a great extent oligopolistic, variations in price lead to price war which can eventually break down the company‘s market share. Thus Unilever cannot provide a better price than its competitors. But the price is affordable by most of the people. Shine will outsource its distribution channel to third party distributors which allow them to distribute Shine in massive bulks amounting to around ten million pieces. It undertakes the largest promotional activities in the beauty soap industry. The beauty soap industry has a few major producers of which Unilever holds market share of slightly less than 50%. Other competing brands like Tibbet, Aromatic and Keya have started to have a strong consumer base, but Shines product features distribution and promotional activities will create high brand loyalty for which it will be the market leader soon after developing its IMC plan. Shine, with the aid of its heavy promotional activities, has been able to penetrate the market. But the other producers in the industry are posing a threat towards Shine‘s market share as they have moved towards the rural masses of the population. Therefore, I have undertaken many further steps such as moving towards the rural and/or poorer segment; attract children (by making a special product for kids) and other innovative promotional activities to retain its command in the industry. Industry analysis The toilet soaps market is estimated at 530,000 tpa including small imports. The market is littered over with several, leading national and global brands and a large number of small brands, which have limited markets. The popular and premium brands include Lifebuoy, Lux, Cinthol, Liril, Rexona, and Nirma. Toilet soaps, despite their divergent brands, are not well differentiated by the consumers. It is, therefore, not clear if it is the brand loyalty or experimentation lured by high volume media campaign, which sustain them. A consequence is that the market is fragmented. It is obvious that this must lead to a highly competitive market. Toilet soap, once only an urban phenomenon, has now penetrated practically all areas including remote rural areas. The incremental demand flows from population increase and rise in usage norm impacted as it is by a greater concern for hygiene. Increased sales revenues would also expand from up gradation of quality or per unit value. As the market is constituted now, it can be divided into four price segments: premium, popular, discount and economy soaps. Premium soaps are estimated to have a market volume of about 80,000 tonnes. This translates into a share of about 14 to 15%. Soaps form the largest pie of the FMCG Market with bathing toilet soaps accounting for around 30% of the soap market, by value. Currently, the soap industry is divided into three segments namely Premium, Popular and Economy/ Sub popular. To fight competition, major players Hindustan Unilever Ltd (HUL), Godrej Consumer Products Ltd (GCPL) and Wipro Consumer Care Lighting are now drawing up fresh game plans. And the accent is clearly on innovation to gain mind share as well as market share in this overcrowded category. Major Players Hindustan Unilever Ltd. With over seven brands — LUX, LIFEBUOY, HAMAM, REXONA, BREEZE, DOVE and PEARS — has 54.3% share of the overall soap market. HUL is Indias largest Fast Moving Consumer Goods Company; its journey began 75 years ago, in 1933, when the company was first incorporated. The company stirring the lives of two out of three Indians with over 20 distinct categories in Home Personal Care Products and Foods Beverages and also one of the countrys largest exporters. HULs brands includes Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair Lovely, Ponds, Sunsilk, Clinic, Pepsodent, Close-up, Lakme, Brooke Bond, Kissan, Knorr-Annapurna, Kwality Walls are household names across the country. They are manufactured in over 40 factories across India. In the Rs7,000 crore by sales soap market, HUL‘s market share has dropped to 54.3% in March 2008 from 55.9% in March 2006. Godrej Consumer Products GCPL, India‘s second largest soap maker after Hindustan Unilever Ltd, has nearly 9.2% market share. With 11% market share in value terms, it is the second largest soap maker after Hindustan Unilever. Godrej Consumer Products (GCPL) is a major player in the Indian FMCG market with leadership in personal, hair, household and fabric care segments. The company is one among the largest marketer of toilet soaps in the country with leading brands such as CINTHOL, FAIRGLOW, NIKHAR, ALLCARE. Fairglow brand, Indias first Fairness soap, has created marketing history as one of the most successful innovations. It is also the preferred supplier for contract manufacturing of toilet soaps, some of which are the most well-known brands in the country. Wipro In the Indian market, Wipro is a leader in providing IT solutions and services for the corporate segment in India. Wipro also has a profitable presence in niche market segments of infrastructure engineering, and consumer products lighting.Wipro has made a large acquisition in the Consumer Care business. The presence of Wipro in the toilet soap industry can be seen through their brands such as SANTOOR and CHANDRIKA. With industry leading organic growth rates and the acquisition, Consumer care business has reached a Revenue run rate in excess of $100 million per quarter. Procter Gamble India Procter Gamble India (PGHHCL) was incorporated in 1964 after Procter Gamble, US, acquired Richardson Vicks, US. Formerly known as Richardson Hindustan (the Indian Subsidiary), it was later named as PG. It changed its name again in 1998 to Procter Gamble Hygiene and Health Care in order to reflect the nature and character of the business of the company. During 2004-05 the company has increased its installed capacity of Soaps Detergents and Toilet Preparations etc by 36500 Tonnes and 263 Tonnes respectively. With this expansion the total installed capacity of Soaps Detergents and Toilet Preparations etc has increased to 108500 Tonnes and 5875 Tonnes respectively. Nirma Incorporated as a private limited company, Nirma was converted into a deemed public company and then to a public limited one in Nov.93. Nirma has a leadership presence in Detergents, Soaps and Personal Care Products. To have a greater control on the quality and price of its raw materials, Nirma undertook backward integration into manufacture of Industrial Products like Soda Ash, Linear Alkyl Benzene (LAB), Alfa Olefin Sulphonates (AOS), Fatty Acid, Glycerine and Sulphuric Acid. During 1996-97, Nilnita Chemicals, Nirma Detergents, Nirma Soaps and Detergents, and Shiva Soaps and Detergents were amalgamated with the company. The company created Nirma Consumer Care Ltd. a wholly owned subsidiary on 22nd Aug.97, which is the sole licensee of the brand name Nirma within India. Nirma enjoys a share of 6.74% in soaps. ITC ITC, the country‘s largest cigarette maker, entered the segment last year and has made a strong headway in a short time. According to AC Nielsen, its share has grown to 1.75% in just five months despite the fact that many of its brands such as Superia, Fiama Di Wills and Vivel are currently sold in only six states. Competitor analysis Santoor: Santoor is the flagship brand in the Wipro Consumer Care Lighting stable and the 2nd largest brand of soap in India in the popular segment of the category. The brand enjoys two decades of trust since its launch in 1986 and has grown to be counted amongst the top brands in the Country in an intensively competitive market. Millions of women across the country have discovered the secret of younger looking skin with Santoor. It is a truly unique soap that combines the goodness of natural ingredients Sandal, Turmeric and natural Skin Softeners. Sandal provides a cooling and soothing effect that softens skin, while turmeric controls formation of skin darkening pigments like melanin, to give skin a radiant glow. Natural Skin Softeners make skin soft and supple. The end result, skin that is so healthy and beautiful, it lies about your actual age. Amongst the first brands in the Country to launch an offering with the twin ingredient benefits of Sandal and Turmeric, Santoor has over the years moved from a purely natural ingredient based appeal, to one of the most preferred beauty soaps of the day. Today, Santoor is one of the fastest growing soap brands in India. Santoor is available in three variants Santoor (Sandal Turmeric), Santoor White (Sandal Almond milk) and Santoor Chandan which is a premium soap manufactured with extracts of Sandalwood oil a favourite of discerning consumers. Cinthol Cinthol the popular and much-loved brand of Godrej Consumer Products Limited (GCPL) have been a favourite of people for many years. All different soaps in its range are having feel-fresh fragrance and high TFM index. Cinthol‘s range covers an economic Lime-fresh, the medium deo-soaps (spice, lime,cologne and the new ‘sport‘) and a slightly expensive ―Cinthol-Original. For decades, Cinthol-Original is one of the best soaps made in India. It had a simple red-cover which attracts none! But was still able to sustain itself in the market . Godrej has now launched the improved Cinthol range. Cinthol now offers a deo-range of soaps, talc and deo-sprays in three exciting fragrances Classic, Cologne and Sport in a trendy new packaging. It also offers Cinthol fresh soap and Cinthol Regular soap with new exciting packaging. The eye-catching and vibrant packaging symbolizes a sense of adventure, zest and action. The new Cinthol range brings 24-Hour Confidence through Ac tive Deo Formula, which controls body odour, Powerful DryShield that absorbs sweat, UltraScent Technology for long lasting fragrance and Freshness that revitalises you 247.The new range will be available across the country at modern retail and other outlets and will be supported by high-impact advertising on television, print, out-door, on-line and radio. Vivel and Superia The Vivel Di Wills range is available in two variants. Its unique carton pack has been developed by ITCs design team to provide a novel consumer experience. Vivel Di Wills Sheer Radiance is enriched with Olive Oil, to provide skin lustre to make it radiant. Vivel Di Wills Sheer Crà ¨me is enriched with Shea Butter, to moisturize skin to make it soft and supple. The Vivel range of soaps is available in four variants:- 1) Vivel Young Glow is enriched with Vitamin E and Fruit Infusions which help in providing youthful glow to the skin. 2) Satin Soft is enriched with Vitamin E and Aloe Vera which help the skin feel Vivel beautifully soft. 3) Vivel Sandal Sparkle is enriched with Sandalwood Oil and Active Clay which helps in providing clear skin. IMC PLANNING Mission Shines mission is to add Vitality to life. They meet everyday needs for nutrition; hygiene and personal care with brands that help people feel good, look good and get more out of life. Their deep roots in local cultures and markets around the world give them strong relationship with consumers and are the foundation for their future growth. A key requirement is building in the quality expectations of their consumers into their products. PRODUCT PROFILE Shine soap is introduced as bathroom soap. Shine in step with the changing trends and evolving beauty needs of the consumers, offers an exciting range of soaps and Body Washes with unique elements to make bathing time more pleasurable. One can choose from a range of skincare benefits like firming, fairness and moisturising. Shine stands for the promise of beauty and glamour as one of Indias most trusted personal care brands. Shine offers a range of soaps in different colours and world class fragrances. Shine is a beauty soap of film stars. Shine recognized the need for a compelling message about beauty that would resonate with women of today. Product Category, Market Segmentation, Target Marketing and Positioning This section describes the category of the selected product. The chapter is organized into four sections. Section 1 states under which category the product falls. Section 2 describes how Shine differentiates the population and categorizes them into different segments. Section 3 analyzes which segment the company targets and why they target that specific segment. Finally section 4 describes the process through which the company tries to capture a place in the buyers mind i.e. the product positioning method. Product Category Shine falls under the category of toiletry product as a beauty soap. Market Segmentation Shine segments their market according to geographical areas. The population of the country is segmented into three parts which are urban, sub urban and rural area consumers. Though Shine is the highest selling beauty soap in Bangladesh, it does not go for traditional mass marketing. Moreover as a beauty soap LUX does not even segment its market according to gender. Target Market Shine is not a highly expensive but an affordable product. That is why the company targets urban and sub urban upper middle and middle class people who are the second highest population of segment of the country. From the segmentation of customer according to SEC they target category A, B and C, because they are assumed to be financially well-off and can afford to buy Shine. Product Positioning Shine obtained a good position in the buyers‘mind through better product attributes, price and quality, offering the product in a different way than the competitors do. The company offers improved quality of products in the industry at an affordable price with high branding, which ultimately helps to position the product in the buyers‘mind as the best quality beauty soap. The market share of the company in the beauty soap industry is somewhere around 43%.Since in the beauty soap industry all products are of same price Unilever cannot provide its consumers with better price but it is in a great position in reference with its packaging, fragrances and product designing. Tactical Marketing Tools This chapter describes the Way Company will use the tactical marketing tools for marketing Shine in India. The chapter comprises of four sections. This section includes a table that shows the location of the company‘s warehouses all around the country. Finally a section discusses the promotional activities that the company undertakes for Shine. Product: Shine is an internationally renowned beauty soap brand. Though manufactured in India for the local market by Unilever India ltd, as an international brand, it maintains an international quality for the product. Formula given by Research and Development departments in foreign countries, Shine is produced in India from imported raw materials like sodium soap, glycerol and different extracts according to flavours, coming from Unilever plants situated abroad. Shine is offered in India in six different flavours which are: Shine Energizing Honey, Shine Golden Glow, Shine Nature Pure, Shine Orchid Touch, Shine Almond Delight and Shine Aqua Sparkle. Taking into account the convenience of its customers, the company manufactures all variants of Shine in three different sizes, 40gm, 80gm and 120gm. Price: Though Shine gives its customers a lot in terms of the product itself, it cannot provide a better pricing. This is due to some constraints in the beauty soap industry. Beauty soap is a product with a vulnerable demand in India. A change in price has a high risk of creating price war among the rivals which will eventually cause a loss of profit. Its prices are almost equal to its competitor. Shine price with its major competitor. Company carries out research on competitors‘price and brand loyalty when it feels extreme necessity of changing price. The brand loyalty test is an exploratory research which is known as Brand Health Check- Up (BHCU). Place: Shine has a huge distribution channel all over the country as its sales reach more than 10 million pieces a year. The company has six huge warehouses, one in each division of India, where the product goes after they are manufactured at Uttaranchal factory. The company will not use its own fleet of transport for distributing its product. However, it will outsource its distribution process to various third party distributors. These distributors will then supply the product all over India to a huge number of retailers. Even though Shine targets the urban and sub urban middle and upper middle class people they are distributing their products all over India because of a recent increase in demand of its product to all segments of the population. Promotion: Shine will undertake a huge promotional activity to promote itself. I will spend almost 20% to 25% of its Net Proceeds from Sales (NPC) of Shine for promotional activities. It will include certain annual promotional campaigns like Shine Channel i Superstar and Shine Channel i Annual Cinema Awards, which will made the product a part of the glamour world. Since our Indian audiences are emotionally attached to its root culture and gets easily attached or relate themselves to celebrities, so I will promote Shine by endorsing famous bollywood celebrities like Hema Malini, Priyanka Chopra, Kareena Kapoor, Aishwarya Rai Bachan etc. I will not promote Shine in India for the beauty conscious females only, but it will also be promoted as the brand for males by including world famous male celebrity Shahrukh Khan for the advertising campaign. Shine will spend a huge amount of money for promotion through TV commercials, newspaper advertisements and billboards. Moreover I will also undertake small promotional campaigns at different colleges, universities and recreational parks with winners of its Zonal Beauty Contests. INTEGRATED MARKETING COMMUNICATION A) Sales Promotion Sales promotion, a key ingredient in marketing campaigns, consists of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade. Whereas advertising offers a reason to buy, sales promotion offers an incentive to buy. Prominent Promotional schemes that will be used by Shine 1. Sales Promotion to Consumers: Consumers are extremely complex human beings, motivated by several factors. Hence it is important to understand a consumers motivation given a certain product and product category. Consumer promotions are those that are directed to the consumer. The objective of consumer promotions is to offer the consumer some added benefit to entice him to buy the product. There are several possible tools that I will use to promote Shine: Sampling: As my product is new to the market, so this promotional tool is generally used when one is introducing a product for the first time. In this case, a small quantity of the product will be given as a sample. These samples will be distributed either at the residence of the consumer or even at the retail outlet provided by a condition. Quantity Deals: Here the company will offer more quantity of the same product for the same price or a marginally increased price. For example, most of the FMCG companies bundle 3 or 4 soaps in a pack priced at the cost of 3 soaps. The purpose is to induce the consumer to buy more and more products at less cost. This will benefit both the customers and company. Customers can have 4 soaps at the cost of 3 whereas company can slightly decrease their profit but after selling their products at large quantity their profit will rise (Economies of Sales). In-Product gift: In this case the gift item is attached to the product from outside. E.g.: once Lux presented 30 gm gold each to the first three winners of the Lux Gold Star offer from Delhi. According to the promotional offer that Lux unveiled in October 2000, a consumer finding a 22-carat gold coin in his or her soap bar got an opportunity to win an additional 30 gm gold. The first 10 callers every week got a 30 gm gold each. This offer helped lux to increase its sales rapidly. I will also use this type of tool to promote my product and hence increase the sales of SHINE. 2. Sales promotion to Traders: Trade promotions are those that a company runs to elicit a better and quicker response from the trade. Some of the trade promotional tools that I will be using are: On-Consignment Sales: This tool is normally used by companies that are new entrants and are not known in the marketplace. Here companies encourage traders to stock their products on an â€Å"on-consignment† basis and pay only when the product moves off the shelves. My company will use this tool to encourage the new retailers to sell my product and pay after the product moves off the shelves. Dealer gifts: Personal motivation is very necessary in order to boost the sales because if the retailer is happy that the company cares for him, so the retailer will work hard to sell the product of the company by telling the customers that it is the best product that will benefit them. I will use this tool by giving dealers/retailers gifts on the occasions of EID, Diwali, New Year so that they get more loyal to our product and maintain good relations with them. Point-of-sale Material: Traders will be given attractive point-of-sale material for displaying Shine. We will provide shelf stickers, streamers, attractive stands to hold the soap etc. Online contests: Example: Shine Please enter your name and email to play the game. Play the supercharged version of the hit puzzle game, Bejeweled. Create rows of 3 or more identical stones and you could win a trip for two to a five-star Resort in Goa. B) Advertisements: There are number of sources available for passing the product message. These are as follows: 1) Television 2) Outdoor (Billboards) 3) Magazines 4) Newspapers 5) Internet My company will use various advertising appeal to attract customers. These will include affective emotional, seductive, comparative appeals in the videos, newspapers and on the internet. The advertisements will be endorsed by famous bollywood celebrities like Priyanka chopra, Aishwarya rai, Asin etc. to target the youth and mid age group. However there will be also a male advertisement where Shahrukh khan may endorse the Shine. Advertising Campaign: The advertisements will run in a campaign where a complete program of advertisements will be aired by parts from time to time. The first base of the advertising campaign will be advertising strategy, where a plan will be devised to maintain a viable fit between my organizations objectives and resources and changing market opportunities. Advertising strategy is the ‘message that a company gives to solve a communication-related problem. My companys advertising strategy is to create awareness and brand equity of the shine. The next step is to create a ‘Big idea where an advertiser selects an idea for communicating the strategic message in a creative way. It is a link between strategy and creative execution. It may be also called a central theme. The central theme of my advertising campaign will be how men are magnetically attracted towards women using Shine soap. Once the big idea is finalized, then it follows its creative execution. Creative execution deals with the physica l form of an advertisement- story, script, copy, art, music, overall production. The creative execution of Shines ad will include creative tagline, elements of wit and humour, role of glamorous actress and models using shine soap while bathing and then the media will be asking them what is their beautys secret and like that. Choice of Strategic Approaches: Unique Selling Proposition: A brand may have a true and distinctive competitive advantage called the Unique Selling Proposition (USP). The USP is a distinctive advantage that is both valuable to the brands customers and is unexploited by its competitors. The USP of Shine will be a guaranteed effect of fairness of the skin, and its ingredients that are made of no chemicals. C) Creative Execution on Radio: The most creative advertisement can be made on Radio, if its script is written creatively. The power of radio in country like India is much more than TV. We always notice that during cricket matches, a number of companies promote their products on radio, like sound of the whistle which a person might think of Hawkins Pressure Cooker. It is because Hawkins advertisement on radio has been created well that is why people still remember the sound of Hawkins. Another example is of jingle of titan, which can be easily recalled by a person who have heard it on radio. In the same way, I will promote my product on radio by writing a creative script and then executing it on radio with the help of sounds, voices and jingles. D) Communication through Internet: Internet is the most advanced medium that a company can use effectively to boost its sales and create a distinctive image or brand equity. Many companies have started to give online advertisements. It can be on e-mails ( yahoo, Gmail etc.), networking sites ( orkut, facebook, hi5 etc.) or may be any form possible on the Internet. The message in these types of ads will be same as the company have made to produce an integrated marketing communication. The advertisement of Shine on Internet will take these forms: a) Translucent Float banner advertisements: These types of advertisement are displayed mostly on the opening up of e-mail ids. Like in the above picture, Shine will also use translucent float banner advertisement because this type of advertisement will have a good impact on the audience that they remember the product when they use their e-mails. In this advertisement, a screen would appear before a person prompting him/her to fill a form of feedback or to enrol in an online contest. b) Virals: Like traditional viral marketing, Internet virals also rely on spreading the buzz online. Viral advertising refers to people passing on interesting and entertaining promotional content, generally sponsored by a brand to create awareness, build equity or get publicity. Shine will use the viral advertisement by using advergames ( using video games to advertise a product), flash games, messenger messages ( on yahoo).